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AT A FRACTION OF THE PRICE

Fractional CMO Leadership

CMO Leadership

AT A FRACTION OF THE PRICE

GET INSIGHTS, STRATEGIES & EXECUTION LEADERSHIP TO HELP YOUR SMB REACH YOUR BUSINESS GOALS FASTER

OUR VALUES
value marketing

Our Values Define Who We Are

When someone knows what you believe, they have a better understanding of who you are and the value you provide. Our beliefs set the foundation for what we do. 

  • Effective marketing is essential to the success of your business.

  • Strategy and creative are equal partners in effective marketing.

  • Marketing must make a measurable difference to demonstrate value.

  • Marketing leadership enables better decision making and better use of your resources.

  • Data informs, while creative engages, so use both to improve your marketing.

  • Everyone in the company is part of Marketing, if you enable them appropriately.  

  • Understand your market, your message and your map to reach your customers.

  • Your brand is your story. Be able to share it with others.

If our values resonate with you, we should talk. Contact us to begin the conversation about working with a fractional CMO to help you reach your business goals faster.

The Value CMO

Our Services Offer Exceptional Value

We provide leadership, accountability, and expertise for small to mid-sized businesses (SMBs) to reach your goals faster. We collaborate as a Chief Marketing Officer on your executive team on a fractional basis for a fraction of the cost. We deliver growth frameworks, perspective, and coaching that helps your team level up so you continue to grow after our engagement finishes. Get the leadership you need at a price you can afford today to get you where you want to go tomorrow.

As a fractional CMO service, we offer the expertise you need to augment your existing team or help build a marketing team from the ground up. Our part-time engagement enables you to gain the most valuable parts of having an executive marketing leader, without the expense of a full-time Chief Marketing Officer or VP of Marketing.

We provide our highest-value marketing leadership, coaching, and direction to help each of our clients accelerate their growth and accomplish their goals.

VALUABLE SERVICES

MARKETING LEADERSHIP AND OPTIMIZATION THAT DELIVERS RESULTS

You have a vendor for your web site, another for your media, and yet another for your creative, because in the gig economy, it's more economical to outsource. And, you have a few superstars on your team that "do" marketing.

 

We love what you've done to get there, and want to help you optimize your marketing with our leadership and experience to ensure you get the most out of your limited resources, while driving toward your business goals.

 

From market research to brand messaging to target marketing programs and events to sales generation programs, we'll lead, coach and direct your internal and outsourced teams to maximize results. And, if you don't have all the pieces in place, we can help you build marketing that delivers.

We've seen it over and over. A company takes off like a rocket, with exponential growth, then hits a plateau and gets stuck. We use our proven and proprietary "My Marketing Map" program to get you "unstuck" and on a path to reach your goals. The value of our facilitated framework and collaborative accountability enables your team to have clear understanding of what to do and tactical guidance for getting it done, so you can reach your business goals.

FRESH EYES TO
GET YOU "UNSTUCK"

EXPERTISE & CAPACITY
FOR HIGH VALUE PROJECTS

Between content marketing, social marketing, lead generation, events and more, sometimes it's all you can do to "keep the lights on" with your marketing efforts. But, we know that marketing is what engages customers and differentiates your business from others. Our strategic and creative expertise and capacity brings you the ability for high value projects and programs that make your business stand out, without having the full-time burden of adding another team to the payroll. We augment existing marketing efforts to deliver exceptional results that change the trajectory of your business.

"Brian has been nothing but exceptional. From having essentially no organized marketing efforts, to mentoring those folks we did put in place, and then taking on a roll as Fractional CMO, Brian has been as instrumental in our growth as anybody on the team. His ability to quickly learn our business, and then implement strategy that helps grow the company has been nothing short of tremendous."

Micheal Romines, President, Acme Oil Service and Repair
A VALUED PARTNER

Our Approach Is Value-Driven

marketing insights

INSIGHTS

marketing strategy

STRATEGIES

marketing operations

EXECUTION

INSIGHTFUL STRATEGIES

Our approach to your marketing starts with the My Marketing Map program. My Marketing Map is a facilitated program for strategy and storytelling that reviews your marketing path, analyzes market conditions, evaluates your competition, then creates the foundation for your success. My Marketing Map delivers targeted messaging that resonates with your customers, and a goal focused roadmap to guide your activities toward achieving your business goals.

ACCOUNTABLE LEADERSHIP

The Value CMO leads and guides the execution of your marketing with accountability, mentoring and team development. As experienced coaches with a strong network of marketing experts in creative media production, The Value CMO can step in and deliver value right away. 

VALUE-DRIVEN ENGAGEMENT

A standard engagement is rightsized at 10, 20, or 30 hours per month based on your business needs and goals after the brand messaging and strategic-execution map is in place. That's long enough to establish a habit of behaviors that creates a foundation of success that breeds more success. With an actionable strategic road map, successful marketing habits, and regular progress checkpoints, we'll help you move your business toward your goals. We deliver the high value marketing insights, strategies and execution leadership for accelerating growth and reaching goals tailored to your business. 

VALUE-DRIVEN APPROACH
my marketing map from The Value CMO

Having A Map Makes It Easier
To Get Where You Want To Go.

A VALUEABLE CONTACT

Make A Valued Connection

Thanks for reaching out. We'll be in touch to start the conversation.

WANT TO KNOW MORE ABOUT WORKING WITH A FRACTIONAL CMO?

Fill out the form with your contact information, and let's start a conversation about how we can help you reach your business goals faster. 

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