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THE RIGHT VALUE FOR YOUR BUSINESS

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Double Your Revenues

IN JUST 24 MONTHS

DELIVERING EXCEPTIONAL MARKETING RESULTS FOR SMBS
FROM $2 TO $10 MILLION IN JUST 24 MONTHS.

The Growth System for SMBs Ready to Stop Guessing and Start Scaling

If you’re an SMB between $2M and $10M in revenue, you don’t need “more marketing.” You need a growth system. You need one that creates predictable pipeline, tightens execution, and makes your revenue model easier to scale over time.

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This program builds that system with your team, then runs it long enough for the results to compound before becoming your own.

BUILT FOR FOUNDERS AND CEOs​

  • Clear market positioning and message alignment

  • A scalable, repeatable go-to-market strategy

  • Foundational marketing structure for growth

  • Visibility into what’s working (and what isn’t)

  • Mentoring your team to execute without chaos

You'll gain a measurable, compounding path to double revenue in 24 months with less waste and more clarity.

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THE PROGRAM: A 24-MONTH GROWTH OPERATING SYSTEM​​

Most SMBs don’t have a revenue problem.
They have a system problem.


If you’ve said any of these recently, you’re in the right place:

  • “We need more leads, but nothing is working."

  • “Marketing is busy, but revenue isn’t moving.”

  • “We don’t really know why we win deals… or lose them.”

  • “We have a CRM, but no one trusts the numbers.”

  • “Every quarter feels like starting over.”
     

That’s not a hustle issue.

That’s a foundation + alignment + execution issue.

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WHAT YOU GET (IN 4 PHASES)

Phase 1 (Months 0–3): Marketing Foundations Sprint

The Market + The Message + The Map

This is the sprint that eliminates guesswork and sets your direction.

We define:

  • who you serve best (ICP + segments)

  • why you win (positioning + differentiation)

  • what to say (persona-based messaging)

  • and what to do next (strategic execution map)

Result: Everyone can clearly answer, “Who we’re for, why we win, and what we’re doing next.”
 

Phase 2 (Months 4–9): GTM Alignment Build

Turn your marketing into a pipeline-producing system

This is where growth becomes operational.

We build:

  • funnel stages and definitions 

  • CRM discipline and visibility

  • lead capture + nurture

  • marketing and sales enablement assets

Result: A working go-to-market system that creates pipeline consistently.

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Phase 3 (Months 10–18): Scale & Optimize

Improve conversion, velocity, and predictability

This phase turns “working” into “repeatable and scalable.”

We optimize:

  • conversion rates across the funnel

  • automation and segmentation

  • performance reporting and attribution

  • repeatable campaigns (“growth plays”)

Result: Growth compounds. Decisions are data-informed. Results become more predictable.

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Phase 4 (Months 19–24): Expand & Handoff

Lock it in. Build durability. Reduce dependence on heroics.

This phase makes your system transferable and sustainable.

We deliver:

  • playbooks and SOPs

  • ownership and role clarity

  • a planning rhythm the business can maintain

  • optional RevOps alignment to reduce friction

Result: Your company owns a growth engine that runs without chaos.

If you need the experience of proven marketing leadership that builds proven systems, lasting value, and measured growth, this program is for you. Contact us to begin the conversation about working with a fractional CMO to help you reach your business goals faster.

Engage The Value CMO

The Right Connection Makes All The Difference

Thanks for reaching out. We'll be in touch to start the conversation.

WANT TO KNOW MORE ABOUT WORKING WITH A FRACTIONAL CMO?

Fill out the form with your contact information, and let's start a conversation about how we can help you reach your business goals faster. 

info@thevaluecmo.com

818.408.9151

© 2016 - 2025 by The Value CMO, a fractional CMO service. Contact us at info@thevaluecmo.com or 818.408.9151

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