Danita Jo is both a strategic and tactical adaptive marketer, working across industries in the public, private and nonprofit sectors. With two decades of marketing experience and success, she has built, led, and energized businesses, focusing on customer engagement strategies with measured ROI. She has leveraged a portfolio of media, communications and engagement opportunities for non-profits, banking and finance, professional services and education, with training, coaching and team building to spread influence and measurable results. Danita has been recognized for her commitment as "Volunteer of the Year" by the City of Boston.